Deputy Director GeneralIndo-German Chamber of Commerce (IGCC) Experienced Trade Promotion and marketing professional graduated in Science, Education and German Language from Delhi University.
Working with the Indo - German Chamber of Commerce (IGCC) for more than 23 years. Current position as the Deputy Director General stationed in the Delhi office of the Chamber. IGCC, established in 1956, is one the largest bi-national chamber in the world, promoting Indo-German economic relations.
Sonia has been responsible for Chamber’s very active role at Indian Trade shows in all regions, promoting “Trade Fairs” as an effective tool for marketing, while looking out on new possibilities and making a judicious selection in the changing market. Since the inception of this activity have handled the German Participation at more than 250 shows (Automotive, Electrical, Engineering, Chemicals & Pharmaceutical, Machine Tool, Analytical Instrumentation & Biotechnology, Aero, Defence & Aviation, Beauty, Toys etc.).
Worked on special deputation at the Chamber’s liaison office in Duesseldorf, Germany in 1999. On board of German Companies like INSILCO (group company of Evonik), ExpoNova and NuernbergMesse. Executive Member of Indian Exhibition Industry Association and Chairperson of the Women’s Leadership Forum.
Represented the Chamber at various national / international events. Effectively promoted collaborations and constructive communication between Indian and German companies to develop effective partnerships. Developed successful networking channels for access, sharing and dissemination of information with leading Indian & German Industry Associations / Government Bodies. Skilled in global alliances, mergers and acquisitions.